How AI Search Is Reshaping Customer Research and Decision-Making
- 142,000+ AI conversations and 100+ trillion tokens analyzed
- 15 academic and industry studies synthesized into one brief
- Sources: Anthropic, HBR, McKinsey, MIT, NBER, Measure Protocol
- Actionable AEO strategy recommendations for marketing teams
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Research drawn from
What's inside the report
A research-grade brief built for marketing teams navigating the shift from search to AI answers.
How AI systems process purchase decisions
Analysis of 142,000+ AI conversations across ChatGPT, Perplexity, Gemini, and Claude.
AI citation patterns by industry
Which content types and page structures earn the most AI citations — broken down by vertical.
Buyer behavior in AI-assisted research
How AI-influenced sessions differ from organic search: intent signals, session depth, and conversion rates.
15 studies synthesized into one brief
Sources include Anthropic, Harvard Business Review, McKinsey, MIT, NBER, and Measure Protocol.
AEO strategy recommendations
Actionable steps to improve your brand's discoverability across answer engines — not just search.
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The report shows what's possible. Kachi shows you your actual numbers — AI Indexing, Realtime Retrieval, and LLM-referred conversions for your site.