Kachi Research
Original research on how LLMs work, who uses them, and what marketers should do.
Featured
The 2026 LLM Usage Report.
How People
Actually Use LLMs
The 2026 synthesis
What 15+ credible studies say — and what marketers should do about it.
15+ studies from McKinsey, Pew, Semrush, and others, cross-cut with our own first-party customer data.
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